In 2024, the PATTERN BOY worked with the Tashkeel Studio gallery. 8 unique interior posters have been created especially for the new Salt restaurant in Burj Al Arab.
The «PLAY LOVE SALT» poster series embraces the raw power of family leisure — spontaneity, joy, and deeply felt experience. Created in a minimalist style, these works draw on the aesthetics of childhood drawings, speaking in a universal visual language that transcends barriers. They explore spontaneity as an artistic method, stripping the image down to its essence. What remains when everything unnecessary is removed? Can simplicity express complexity? Each line captures pure perception — play, love, and the very essence of salt restaurant chain.
These posters do not merely present images; they invite remembrance — of childhood, the ocean, and a carefree state of being. Their stark simplicity holds profound depth, revealing the power of a visual language that speaks to all yet unfolds uniquely for each observer.